Marketing Director (Fintech - B2B)

The Marketing Director position will be developing and executing commercially driven marketing strategies to position our client as a leading enterprise software solutions provider. This includes crafting clear value propositions that shift from products to solutions, addressing customer pain points, and driving revenue and profitability growth. Key responsibilities include:

• Design and implement a strategic marketing roadmap aligned with business goals, emphasizing lead generation, brand growth, and customer retention.
• Oversee the execution of marketing initiatives, including digital advertising, SEO, and thought leadership content across various social media platforms.
• Partner with sales and product teams to conduct market analyses, identify growth opportunities, and define value propositions for untapped markets.
• Develop sales enablement tools and training materials to enhance the team's ability to effectively position and sell solutions.
• Monitor and evaluate marketing performance metrics, taking ownership of KPIs and making data-driven adjustments to optimize strategies.
• Lead and support a high-performing marketing team, fostering professional growth and ensuring clear task delegation.
• Coordinate with solution owners, technical teams, and other departments to align and refine customer communication efforts.
• Expand the brand's presence in existing and new markets, ensuring consistent messaging across all marketing channels.
• Manage the marketing budget efficiently, prioritizing resources to achieve key objectives.
• Keep abreast of industry trends, competitor activities, and customer feedback to refine strategies and identify growth opportunities.
• Represent the brand at industry events, conferences, and networking opportunities, while managing PR efforts and partnerships with media and channel stakeholders.
• Maintain consistent and impactful messaging across all communications, including internal branding, recruitment campaigns, corporate events, and promotional materials.